How to put “Oh!” into Kohl’s

I have already talked about my ambivalence with Kohl's; "konfused, not kost efficient, almost kaput" is some of the attention grabbing alliterations that come to mind. And it would not be original to praise Target (often located nearby and competing and **and winning**) as an example what Kohl's should do. Should Kohl's just snatch* Target...

“Nancy Meyers Will See You Now.”

Think about the last time you purchased a "Get Well/Better" card. Did it convey a somber/ safe/ inoffensive/ cautiously optimistic sentiment? Now think of the last commercial you saw on tv for a drug that was supposed to take care of one's ailments. If it is an over the counter drug, the disease itself will...

Winking Above Consumers’ Heads

It is truth well known that many advertising creatives hate feeling like they are "selling stuff." Oh, no they are not peddling corn syrop, they "engage in a conversation with the consumer who is on a omnichannel retail journey." To be honest, I understand some of the reluctance to get into consumer faces and try...

“Look What You Made Me Do”: Soda tax Song

"Look What You Made Me Do" (a song about IL folk like me driving to another counties to avoid paying an atrocious tax on soda) I don't like your little tax My wallet can't relax Illinois just can't stop taxing us All the time, no, I don't like you I don't like Toni's tone of...

All Good: Home Depot’s First Line of Personal Care Products

All Good: Home Depot's First Line of Personal Care Products - mini case from Madison Morris

It’s 19 miles to nearest Sephora, I’ve got a full tank of gas, sunglasses on & apparently nothing else to do but drive around – The Story of Omnichannel

"Elwood Blues: It’s 106 miles to Chicago, we’ve got a full tank of gas, half a pack of cigarettes, it’s dark and we’re wearing sunglasses. Jake Blues: Hit it!" I got my husband a $65 Sephora cologne sampler as a Xmas present. It's a repeat purchase, as he already once enjoyed the experience of sampling...

Cinderella – Modern Retail Market Fairy Tale

"Cinderella worked hard, but her job was eliminated when the restaurant installed self order screens."

CVS’ Salma Hayek Nuance: 3 Things That Drag the Brand Down + 3 Things That Can Lift It Up

Nuance final from Madison Morris Click here for a slide deck .

Kohl’s: Ethnographic Study

Armed with a $50 gift card from my mother in law (a big Kohl's fan), I ventured into the Land of the (allegedly dying) Big Department Stores. Here I am in my ootd (outfit of the day); the goal here is to mix well with the Kohls crowd AND do my best to make sure...